By: Carol Maxym Ph.D.
I was in Walmart today.
Waiting to check out, I heard the following conversation between a mom
and her about 8-year-old son.
“I’ve
already bought you…” and then she listed off about 10 toys she had purchased,
she said, in the last week. “Isn’t that
enough?” she asked.
“No,” her
son responded simply and pointedly.
Again she
was on the defensive.
“I just can’t
afford it today.”
Her son
walked over to a toy counter, from a marketing standpoint judiciously placed
right there by the check out lines for kids to examine while their parents wait
in line to pay. The youngster found
another toy (I think it was a Lego set) and placed it into the basket.
“I don’t
have the money for it,” the mother responded plaintively as her son turned the
box over to see the other side.
I don’t
actually know for sure how that event turned out because it became my turn to
check out and pay. I so much wanted to
say to the mom, “Don’t let him put you on the defensive. Your goodness as a mom isn’t measured by how
much you purchase. In fact, your son
will be better off if you teach him restraint, self-discipline, thoughtful
instead of impulse purchasing. Instant
gratification isn’t helpful.”
I didn’t
say any of that. What do you think? Should I have said something? Would you have wanted someone to say
something to you?
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